The Squeeze Soda Shack is your small-town soda shack—the one-stop shop for summer treats, sodas, and specialty sips. Think of your childhood lemonade stand all grown-up but not too grown up. The Squeeze is nostalgic but not sad—locally owned and one-of-a-kind, never corporate or mass-produced. They have been serving their local community since 2015 with quick, friendly service.

Capturing the spirit of The Squeeze with this rebrand was imperative. I chose typography with an almost childlike feel with mixed character weights to create a brand identity that evoked this childhood spirit of summer fun. Additionally, I made a suite of custom-illustrated characters to help represent the facets of The Squeeze’s menu. These characters allow use across several channels, including merchandise, packaging, social media, and signage.